ROAS Break-Even Calculator
Calculate your ROAS break-even point, profit margin, and CPA to keep every ad campaign profitable.
Your numbers
Your results
Break-even ROAS
1.67x
You need at least 1.67x return on ad spend to break even. Anything above is profit.
Profit margin
60%
Before ad spend
Max CPA
$30.00
Most you can pay per sale
Hitting your target ROAS comes down to better creatives. Loore learns what's already working in your account and generates winning ad variations on autopilot.
Start freeFrequently asked questions
- What is break-even ROAS?
- Break-even ROAS is the return on ad spend at which your revenue exactly covers your product and ad costs — you make no profit and no loss. Above it you profit; below it you lose money.
- How do you calculate break-even ROAS?
- Break-even ROAS = selling price ÷ gross profit per sale, where gross profit = selling price − product cost − other costs. It is the same as 1 ÷ your profit margin. A 40% margin means a 2.5x break-even ROAS.
- What is max CPA?
- Max CPA (cost per acquisition) is the most you can pay to acquire one customer and still break even. It equals your gross profit per sale — selling price minus all non-ad costs.
- What is a good ROAS?
- A good ROAS is any ROAS comfortably above your break-even point. The exact target depends on your margins: high-margin products can be profitable at a 2x ROAS, while low-margin products may need 4x or more.