ROI Calculator
Calculate your return on investment, net return, and return ratio (ROAS) to see if your spend is actually paying off.
Your numbers
Your results
Return on investment
150.00%
You earned $1,500.00 on $1,000.00 invested.
Net return
$1,500.00
Revenue minus cost
Return ratio
2.50x
Revenue per $1 spent
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Start freeFrequently asked questions
- How do you calculate ROI?
- ROI = (amount returned − amount invested) ÷ amount invested × 100. For example, earning $2,500 from $1,000 of ad spend is a net return of $1,500 and a 150% ROI.
- What is the difference between ROI and ROAS?
- ROAS (return on ad spend) is revenue divided by ad spend, expressed as a ratio like 2.5x. ROI is net profit as a percentage of cost. A 2.5x ROAS is the same as a 150% ROI. This tool shows both — the return ratio is your ROAS.
- What is a good ROI?
- Any positive ROI means you earned more than you spent, but a "good" ROI depends on your margins and goals. For paid advertising, your ROI needs to clear your break-even point — which depends on your profit margin — to be truly profitable.
- Can I use this for ad campaigns?
- Yes. Enter your total ad spend as the amount invested and the revenue it generated as the amount returned to see your campaign ROI and return ratio (ROAS).